Founder of CannaGather, Josh, assigned me the project of designing an Experiential Campaign to diversify on his established educational and networking conventions. As the Massachusetts Law on the Recreational Use of Marijuana had been officially implemented, he strived to extend the brand to the region and its consumers.
In the scope of this challenging project, based on my limited knowledge of marijuana and the laws surrounding the substance, extensive research had to be carried out mostly based on the recent reformed laws around it. Intersecting the information I have collected with CannaGather's identity, I designed a campaign for an experiential event to be held post the education and networking program.
My proposed design was designed to increase CannaGather's presence in Boston as it launched in the city for the first time by providing attendees with a unique experience where they can interact with various vendors, experiment with different supplies, network, learn and develop interpersonal or professional relationships. This event was tailored specifically to align with the primary CannaGather education and networking program except through experience and first-hand interaction.