During my tenure at KAYAK, my position as Digital Marketing Coordinator led me to assist the organization in the design of digital content, the production of creative new campaigns and storytelling concepts for various digital channels used by the organization.
My most significant campaign was highly regarded and successfully executed by the organization. By properly intersecting my skills in conceptual and multimedia design while using the fundamental elements of KAYAK brand, I produced a dynamic campaign that is uniquely tailored to each digital outlet KAYAK utilized.
With the production of this campaign, I desired to provide the travel community and the KAYAK audience with valuable tools by creating personal and memorable experiences between the brand and its audience through the use of storytelling
My initiative consisted of designing and creating various storytelling frameworks, such as hosting travel influencers to pen-guest for KAYAK blogs and using that process of the influencer's journey, all the way to pen-guesting for KAYAK blogs to create a story narrative for various multimedia outlets, in addition to the blog. Another framework I enjoyed designing was utilizing Employee Advocacy concepts aimed at establishing interpersonal interactions between KAYAK employees and their audiences, with the goal of artistically binding the human dimension of feelings and emotions to the identity of the KAYAK brand.