As Mom's Standards' Marketing Director for a year, my position involved me in creating, curating and overseeing digital marketing initiatives across all digital channels used by the eco-friendly company. My primary duty was to redesign Mom's Standards' identity and brand roots from scratch.
Some of the many projects I have come to design and produce have been, but not limited to, the design and production of all aspects of Mom Standard's digital media outlets and their content on a daily basis.
I created and produced several storytelling modules for the different outlets we used in the company.
I have also developed new creative growth campaigns, such as engaging with local, environmentally conscious micro-influencers. I have initiated meaningful connections and creative collaborations with residential buildings in Manhattan and Brooklyn, as well as the development of creative dealerships with eco-friendly cleaning product brands in partnership with Mom's Standards ethos.