SAVE ME FROM
Save Me From is a luxury and natural beauty brand that creates wellness-enhancing, powerful, sophisticated personal care products. The Founder of the Beauty Brand is also a suicide prevention advocate and has established the #SAVEMEFROM Foundation in conjunction with the Beauty Brand.
I was appointed as a Multimedia Consultant to the Creative Director for the video launch of the brands' hair-line products, which was shot and edited in India and finalized in New York.
I consulted and designed a multimedia plan for this project by pinning the voice of the brand. I created a map to engage the target audience and refine the video launch to make an accurate contribution to the relevant conversations, positioned the brand tone to the distinctive style of each digital platform used, and tailored a creative story-telling schedule for the video launch.