TRUE COLORS FUND
I was hired by a True Colors Fund agent through an artist networking site to design a creative multi-channel campaign for renowned organizations to expand and use online and offline channels to target, engage and reach more advocates to support their cause and join a respected organization.
For this project, I designed a multi-channel campaign through the creative problem-solving process, using online and offline marketing tactics to build engagement and expand the organization's subscribers. I produced an effective campaign design with innovative and creative solutions to connect multiple channels together into one, thriving, multi-channel communications approach.
My multimedia campaign consisted of multiple creative programs I had uniquely tailored to the organization after conducting thorough research and creating a profile of personas accordingly to ensure the delivery of an accurate audience.
I designed and launched an experiential awareness and benefit concert sponsored by LGBTQ+ corporate allies, the True Colors Funds Mobile App designed to connect LGBTQ+ communities facing dangerous extremities with the appropriate resources to help them thrive, as well as the "Love A New Friend program" designed to connect the True Fund Colors directory to volunteers to create meaningful connections.